Expert Copywriting & SEO Content Strategy

for Professional Services

Good copywriting inspires you to consume.

Great copywriting empowers you to ACT.

I’m Nia Stevens, a technical copywriter for professional services.

Whether you’re in healthcare, law, accounting, education, marketing, or any other professional service industry, you know that effective communication is key to doing your job right and building a loyal customer base.

To drive conversion with an SEO content strategy, you need great copy that’s accurate, accessible, and empowers the reader to take action.

I believe in giving good advice for free and selling superior execution. Schedule a free 15-minute call today for actionable tips to improve your content marketing.

How often do you encounter messages that make you cringe?

Do they offer lasting solutions to authentic human problems? Or do they prey on your feelings to sell you something you don’t need?

Good writing is a string of words that accomplishes a specific goal. It’s a tool, like a good shoe or a good hammer. It’s not hard to generate sales copy that elicits the feeling of emptiness that drives us to spend.

Great content marketing doesn’t accomplish its goal by diminishing the reader. Instead, it uses authentically effective communication to bestow agency and leave you feeling more human than before.

Great writing is just the beginning.

An industry-specific copywriting expert brings so much more to the table.

There are three benefits of hiring a professional copywriter.

1. Specialized Industry Insight

A writer who is also an industry expert brings specific details and nuances of a particular field. For instance, as a health and wellness copywriter, I am familiar with medical principles, mental health topics, scientific research, and current trends in medical writing.

For tax and accounting content, I stay up-to-date with the latest regulations and financial trends to provide practical advice and ensure compliance.

In law, education, and public policy, I understand the intricacies of legal jargon, educational methodologies, and policy implications.

My detailed topical knowledge is your first line of defense against factual errors and contextual misinformation.

2. Technical Competency

The skill set of a technical writer requires more than just knowing your topic. Technical content competency includes the ability to take complex, often highly complicated, information and translate it into terms that are accessible and actionable.

As a medical writer with a rare disease, I can communicate effectively with other patients in understandable terms.

As a ghostwriter for CPAs and attorneys, my enthusiasm to demystify tax regulations, legal jargon, and personal finance often exceeds that of the clients I'm writing for.

A top-notch copywriter is able to distill vital technical knowledge into compelling and understandable terms and then create content that functions flawlessly within the paradigm of your reader.

3. Proven Content Marketing Chops

A qualified freelance copywriter will have extensive experience with project management and a deep understanding of all types of copy, even if they don't personally provide every service. A comprehensive content marketing plan should include:

  • SEO website copywriting, including landing pages, opt-ins, and blog articles.

  • Email marketing

  • Direct response marketing

  • Long-form content

  • Social media strategy

  • Case studies and testimonials

  • Creative content marketing

Not only do I know what it takes to create effective text, but I can also generate high-quality content that reaches your target audience when it’s relevant—not just because it captures current keywords.

How Does Copywriting Deliver Sales?

Effective copywriting comes in many different forms. Here is a comprehensive list of copywriting services designed to enhance your brand's visibility, engage your audience, and drive sales.

  • SEO makes your website appear higher in search results, giving you more click opportunities. It works by ensuring each webpage contains keywords potential customers would type into search engines to find you. But anyone can throw keywords into text. A high-quality website content marketing strategy pairs good SEO with top-tier content writing that holds a reader's attention once they find it.

  • Want to reach more people and turn curious clicks into sales? Regularly posting blog content on specific topics can help. Over 70% of internet users check out blog posts or other content before making a purchase. A good blog with frequent updates brings more visitors to your website and boosts your visibility. Show off your expertise and knowledge in your industry with engaging blogs that enhance your website's SEO.

  • Get people to sign up and buy with landing pages that grab their attention and make them take action! Think of fun and unique ways to get your message across and get people interested in your brand. Newsletters, email blasts, special downloads, and in-depth testimonials are just a few examples of how you can turn an interested onlooker into a paying customer.

  • Leverage the power of social media to connect with a broader audience. Effective social media content can build brand awareness, engage followers, and drive traffic to your website. Posts, videos, and interactive content shared on platforms like Facebook, LinkedIn, Instagram, and Twitter can help establish your presence and foster a community around your brand.

  • Stand out with creative content that captures attention and sparks interest. This can include infographics, videos, podcasts, and interactive content that engages your audience in unique ways. Creative content marketing not only entertains but also informs and persuades, making it a powerful tool in your marketing arsenal.

  • Email marketing can generate an amazing 42-fold return on investment for every dollar spent. Keep your customers engaged with impactful email campaigns, press releases, and timely notifications about upcoming sales. Share your latest blog posts and interesting articles about your company. If you don't have an email list, we can create an attractive landing page and opt-in form to help you build one!

  • Whether through user guides, ebooks, online courses, or white papers, distill your most important ideas into user-friendly content that inspires action. Your team will appreciate the clarity of your internal publications, and publishing original content is a great way to build brand authority.

  • Showcase your successes with detailed case studies and testimonials. Highlighting real-world examples of how your services have helped clients can build credibility and trust with potential customers. These narratives provide proof of your capabilities and the tangible benefits your clients have experienced.

  • Expert project management ensures that all your content marketing efforts are coordinated and effective. From initial strategy development to execution and analysis, professional oversight guarantees that every piece of content aligns with your goals and delivers measurable results.

Are my services for you? There’s only one way to know for sure:

True masters of their trade give good advice for free and sell their superior execution. They also know when to delegate tasks to other professionals so they can focus on their primary offering.

I would love nothing more than to chat with another human being about how their business changes the world. Maybe I can breathe new life into your brand’s voice and bring something to your team you didn’t know you were missing. Or maybe we’ll just have the best conversation of your week.

Either way, Schedule a FREE 15-minute Strategy Call. It'll make my day, and you just might walk away with some quality advice.

I look forward to speaking with you!